IDENTITY-FIRST COACHING FOR STUBBORN HABITS

Knowing Isn't Doing.

That's Where We Begin.

You may already know what you want to change —

and even why it matters.

But old patterns can still pull you back.

Why I Do This Work

I've spent decades studying why people do what they do — first, as a political scientist, then as a cancer survivor, and later, as a person trying to change my own stubborn patterns.

Now, as I coach, I bring identity, habit science, practical experimentation, and a little well-placed humor – because growth does not require being grim − to support people to make successful changes in their own stubborn habits.

Prefer the Real Human?

A short, candid video introduction to the experiences behind my work — and how they became the Being-Doing-Living Method™

Meet Real Life Wendy — Imperfections Included

Three Familiar Kinds of Stuck

Not Real Clients. Very Real Patterns.

The day winds down, the familiar cue arrives, and suddenly you're having the same internal debate you had yesterday.

You're not looking for a label or a lecture. You'd just like alcohol to take up less space - and your evenings feel like your own.

"I'm tired of renegotiating this every night."

Explore Alcohol & Evening Habits →

You know what matters. You may even have an excellent plan.

But the decision to begin keeps slipping into email, research, tidying, scrolling, or one more thing that suddenly seems extremely important to do.

"I know what to do. The problem is doing it."

Explore Procrastination & Follow Through →

You want to feel stronger and steadier - but not by turning physical activity into another self-improvement punishment.

You don't need to become a "fitness person". You need movement that fits your actual life.

"I don't need six-pack abs. I'd just would like the stairs and icy sidewalks to feel less personal."

Explore Movement, Strength & Balance →

The Stubborn Habit Self-Audit™

The Stubborn Habit Self-Audit™ is a private, interactive tool for taking stock of one stubborn habit – what's working, what isn't and what's quietly keeping the pattern in place. Based on your input, the tool generates a personalized assessment of your starting point for behavior change. It's quick, free, and customized. And it doesn't require your email, so your inbox is safe.

Try the Self-Audit

No Email Sign-Up Required.

Curious whether this work might be for you?

I'd love to learn more about what you're trying to change – and what keeps getting in the way.

Let's Connect! Schedule a Conversation